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Otto’s was created with the goal of providing
high quality food and excellent service at a great value.
Otto’s is located at 392 Bloomfield Avenue in
Caldwell, NJ. In 1967, Sal
Dattolo opened Joe’s Pizzeria at the very same location. From 1967 to
1986, Joe’s Pizzeria was a thriving business in the center of
Caldwell. During Sal’s
ownership he and his wife Franca had three sons, Philip, Angelo and
Michael. Each one started
working at Joe’s pizzeria as soon as they were tall enough to reach
the counter. Throughout the 19 years each brother worked at Joe's at various times.
In 1986 Sal sold Joe’s Pizzeria and he duplicated
the success of Joe’s in other parts of New Jersey.
Coincidentally, Philip became a general manager of an automobile
dealership. Angelo became a
lawyer and Michael took Wall Street by storm for Deutsche Bank.
After Sal’s sale of Joe’s Pizzeria, the new
owners unfortunately ran the business into bankruptcy.
Late in 2005, Sal’s sons, Philip, Angelo and
Michael decided to reopen a business at the same location they spent
many hours of their childhood and the place that their father achieved
great success.
Led by Michael who left his lucrative Wall Street
job, the three brothers have endeavored to reestablish the business that
Sal proudly operated for so many years in Caldwell.
With experience gained at Joe’s Pizzeria and from
lessons learned in their own careers, Philip, Angelo and Michael seek to
come full circle by serving the community and achieving success doing
what their father did.
So, Who is Otto?
While in the process of renovating for the grand opening a
photograph was found. This
picture depicted a restaurant that stood in the same location as Joe’s
Pizzeria. The picture was
from the 1930’s and the name of the restaurant was Otto’s.
Realizing that their lives were coming full circle, they decided that
the restaurant should also come full circle.
Thus, Otto’s was born!
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